Last December, @SeinfeldToday started tweeting out addictingly relatable mini-“Seinfeld” plots revolving around modern day annoyances. Co-run by BuzzFeed’s Jack Moore, the account picked up more than 75,000 followers its first day, and after about a week it was in the hundreds of thousands. Stories about it popped up everywhere; it was the parody account of the moment.
An army of imitators followed, and among them was a clunky, typo-ridden faux-clone that had the same gimmick but was deeply dissonant: @Seinfeld2000.
Profane, nonsensical and often dark, the account viciously and hilariously lampooned @SeinfeldToday, attempting to poke holes in its formula while sending up the idea of parody accounts in general. It has an almost insurmountable barrier of entry, and it is often associated with that sect of Twitter users who must not be named. (In a fawning tribute, The Daily Dot called it “Weird Twitter’s parody about nothing.”) But whether the humor is your brand or not, its dedicated fans find it among the funniest parody accounts on Twitter.
The account has amassed more than 7,000 followers, done a Reddit AMA, made believers of Lena Dunham and Rob Delaney, written a few BuzzFeed posts, launched a YouTube channel, and just released a 17,000-word eBook called “The Apple Store.” I caught up @Seinfeld2000 and asked: What’s the deal with S2K?