Recap of #MuckedUp with Mashable


Under one roof at a very packed bar, networking and drinking were the themes of the night. #MuckedUp with Mashable took over the Swift Hibernian Lounge in New York City, bringing together media professionals and journalists alike. 

A huge thanks to everyone who joined, especially all of those from Mashable, including Jennifer Diamond who awesomely helped organize the event. 

Here’s a recap of the Mashrack-Muckable tweets from the event:

Mashable and Muck Rack join forces for an epic NYC #MuckedUp


As if you weren’t already excited enough for our weekly #MuckedUp chats, next week Muck Rack will be teaming up with Mashable for a night of drinking, chatting, and schmoozing here in NYC. (RSVP here!)

We’re taking the usual, inspired conversation offline and into the real world. Our CEO Gregory will also be at the event, adding to the conversation and mingling with attendees. 

The topic of the night is wide open; social media and journalism. So come by and contribute to the conversation and meet new people. It’s an event that shouldn’t be missed!

Special shout out to Jennifer Diamond from Mashable for helping make this happen!



Featured journalist: Tanya Ballard Brown


Today’s featured journalist is Tanya Ballard Brown, an editor with NPR who covers pop culture, social networking, and general entertainment. Brown calls herself “a Southern girl and a wild dreamer who laughs loudly and often.”

A native of Charlotte, N.C., and alumna of N.C. A&T State University, Brown is a former congressional fellow with the American Political Science Association. Her portfolio includes: Awkwardly Awaiting The Zimmerman Trial’s Outcome, Stuff You Might Have Missed In The Paula Deen Brouhaha, and Easy Rawlins Is Alive, Or Is He? and she’d like to be a bass player when she grows up. Or Sarah Vaughan.


Remember: if you also want to be featured here, you should a) set up your own own journalist portfolio and 2) let us know by emailing delia at muckrack dot com.



#muckedup recap: stuff journalists like

At this Tuesday’s #muckedup chat we got an inside look at ‘what journalists like.’ 

The chat covered the upsides of the profession, from favorite and most used apps and tools, to the upsides and downsides of their jobs. We found out what journalists can’t live without, what they think of pitching, and more. Here’s a look at some of the twitter highlights from the chat:

#Muckedup Q1: What tech tools do you use everyday that you can’t live without? Share your faves

#Muckedup Q2: What’s your biggest pet peeve when it comes to pitching or being pitched? Either by PR or to editors. 

And that led to this little tangent about wine koozies:

#Muckedup Q3: What does the public not know about you and your job that you love? That you hate? Is perception reality?

#Muckedup Q4: Are journos public personas; how does the public perception compare to the real? Is this outlook fair for journos?

Thanks again to all of those who joined. We hope to see you next Tuesday, August 6th at 8pm for our next #muckedup chat.


The PR Summit lineup: journalists at this year’s event

This year’s 4th annual PR Summit will feature speakers from across the media spectrum. From founders to CEOs, to authors and journalists, the event will be packed with some of the most knowledgeable minds in the business.

The panels and workshops will run for two days and cover an array of topics invaluable to those working in the world of media. 

Here’s a peek, Muck Rack-style, of a few of the talented journalists that will be attending this year’s exciting event.


Don Clark, Deputy Bureau Chief of the WSJ, will be a panelist for the "Bureau Chief: Thoughts, Impressions, Trends: What’s behind the News & Stories!" discussion. 


Jolie O’Dell, Reporter at Venture Beat, will be a panelist for the discussion on women in the media.


Rob Pegoraro, Tech Blogger at USA Today, will be a panelist for the discussion about blogger language and the future of technology. 


Kara Swisher, Co-Executive Editor of AllThingsD, will be a part of a fireside chat about Brian Solis’ book about the future of business. 

And, if you’re around, be sure to check out our very own CEO, Greg Galant, at the summit. He’ll be running a workshop on going viral with social media. 

If you can’t make it in person, be sure to catch the live streaming of the event on It’s an event that shouldn’t be missed!


Scott Neumyer on Pitching: “Write, and have thick skin, because you’re going to get rejected”


Saying that Scott Neumyer has written for a slew of publications would be an understatement. As a freelance journalist, he has managed to make impressions at places like ESPN, to Slate and Mens Fitness. 

Muck Rack got a look inside the writer’s professional career and how he thinks media professionals should interact with Twitter. 

Muck Rack: How do you use Twitter as a journalism tool?

Scott Neumyer: In terms of work, I’ve used Twitter not only to get in touch with people I’m trying to interview or to follow news stories. But also, for instance, I recently interviewed Bryan Fuller, the creator and producer of Hannibal. My initial connection to him was on Twitter. He tweeted back and then we started DM’ing each other, it snowballed from there and we ended up talking for two hours for an interview. It’s been influential, being on Twitter.

MR: What’s your favorite part of being a journalist? 

SN: I just like stories. I’ve done so many different things. I’ve done PR, I’ve written fiction, but journalism is just the mix of everything. You get the stories that are sometimes just as good as fiction, you get to connect with really interesting people, you get to include your own stories, and you get to take that little bit of nonfiction and turn it into something really compelling. That’s really interesting to me.


Scott’s Muck Rack Profile 

MR: To what extent do you think that journalists and media professionals should use Twitter?

SN: I think Twitter is a good way for PR people to reach out. I’ve been in PR for a long time. I am not only a journalist but a publicity manager at a PR firm. We use Twitter all the time for PR. I think it works both ways, as long as you’re not being spammy about it, it’s a great tool. Same thing for journalists, if you’re spammy no one will follow you. I think in terms of journalism, Twitter is a great tool, but where it gets scary is with the rush to be first. Which is what everyone talks about, especially after the Boston bombings, everyone seems to be rushing to be first. A lot of bad information came out, it was just a huge mess.

MR: In your Muck Rack profile, under the interview section, it asks what advice you would give to aspiring journalists. You responded ‘Write, Have thick skin.’ Can you expand on this sentiment?

SN: That’s really my advice, probably the best advice I could give to a writer. If you want to be a journalist, and you want to write, then write. Don’t talk about it. People talk for years and years about how they want to write, and then they never do it. Write and have thick skin, because you’re going to get rejected over and over and over again. If you stop at your first rejection you’ll never get anything done. I once saw something that said if an editor rejects three pitches in a row you should stop pitching. That was the dumbest thing I ever heard, I wrote back and said if I had stopped pitching editors after three rejections I would have never gotten anything published. It doesn’t work that way. You have to be persistent and not take it personal.