@DearPR: How PRs can send better pitches, one tweet at a time
We’ve talked a lot about bad PR pitches here at Muck Rack. Those posts are always some of our most popular ones and in fact, the topic is what inspired #muckedup.
So when I came across the Twitter account @DearPR, I knew I had to share it with Muck Rack readers. Some of you may already be familiar with it.
The account bio reads: “A journalist letting the public relations industry know how they can do a better job — one tweet at a time. Send me your P.R.-friendly suggestions/angry gripes!”
@DearPR has been around for about a year and most of its tweets cover what we’ve heard before. Get the name of the journalist you’re pitching correct. Don’t expect an answer immediately. Don’t call five seconds after sending an email.
The account also retweets fellow journalists’ complaints about the PR pitches they receive.
What do you think about this kind of account? Would you follow it?
— EZ
