Celebrating its 90th birthday: how Ketchum stays on top of PR trends

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This week we announced that Ketchum was our PR firm of the week. Though they don’t need an introduction from us; they happen to be celebrating their 90th anniversary this year. Throughout this time, the PR industry has seen numerous shifts and changes. Ketchum has managed to stay ahead of the curve and keep the creativity alive.

"While the world – and our industry – has changed so much in 90 years, our culture and commitment to clients has very much remained consistent," said Marie Wiltz, vice president and senior media specialist who was featured on our blog earlier this week. Ketchum partners with clients around the globe from a variety of industries of all sizes. 

To maintain their leadership in PR Ketchum has managed to double its revenue in more than five years. “Our success is built on our remarkable leadership stability,” wrote Marie in an email. “In June, Rob Flaherty celebrated his one-year anniversary as CEO, only the seventh CEO in Ketchum’s 90-year history. And in fact, our worldwide executive committee has an average tenure of 25 years and our 77-member partner group has an average tenure of 22 years.”

Not only that, but Ketchum aims to maintain strong client relationships. Among their top 50 clients, average tenure is nine years, high above the industry average. It’s not a surprise that they’ve been able to maintain such a presence in the industry for 90 years.

We’ve learned a lot this week from Ketchum’s success. Here are some of the main takeaways: 

  • Maintain a strong social media presence
  • Invest in hiring strong employees and leaders
  • Work to strengthen client relationships
  • Set measurable goals
  • Evaluate and quantify success

 

-BVB

Recap of #MuckedUp with Mashable

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Under one roof at a very packed bar, networking and drinking were the themes of the night. #MuckedUp with Mashable took over the Swift Hibernian Lounge in New York City, bringing together media professionals and journalists alike. 

A huge thanks to everyone who joined, especially all of those from Mashable, including Jennifer Diamond who awesomely helped organize the event. 

Here’s a recap of the Mashrack-Muckable tweets from the event:

Be quick to join the Slow PR movement, learn more at tonight’s General Assembly class

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Learn about the importance of ‘Slow PR’ strategy, from pitching journalists to effectively using social media, at Natan Edelsburg’s General Assembly class tonight

The class will cover the best basic practices for PR, and will have takeaways like writing better emails to journalists and finding the right press contacts for your pitches. Minimal prerequisites requires! All you need is a Twitter, LinkedIn, and Muck Rack account! 

Become a part of the slow PR movement, RSVP here!

-BVB

Interview: Harold Burson of Burson-Marsteller #PRFirmoftheWeek

In honor of announcing Burson-Marsteller (BM) as the Muck Rack PR Agency of the Week we interviewed the legendary co-founder of the company Harold Burson. BM is no stranger to becoming early adopters to the latest and greatest tech tools to innovate PR. Not surprisingly they were an early user of Muck Rack Pro, as you can see from Patrick Kerley’s (a senior director at Burson-Marsteller) interview with PRWeek. 

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We asked Burson: How have new technologies played a role in Burson’s growth as a startup to global PR firm?

From our early days we at Burson-Marsteller have been ‘early adopters’ of new technologies.  For example, we were the first public relations firm to own a 360 IBM computer in the mid-60s.  We used it to do cost accounting by client and as a measure of staff productivity.  Also billing and payroll.

When Lanier came out with one of the first ‘word processors’ we set up a department to produce lengthy manuscripts.

We were the first public relations firm to have a worldwide digital network. We used DEC (Digital Equipment Corporation) equipment. Starting in 1986, our then new office was equiped with an underfloor Ethernet system which connected us with every B-M office around the world.  For several years DEC used it as a “showcase model” for prospective customers.

We adopted the Palm Pilot when it first came out - to improve our connectivity.

We now have the latest video transmission facilities in all offices (55 countries) and it is regularly used for ‘meetings’ — both internal and with clients.

And, of course, we now have a digital department of about a hundred people who produce “content,”  create web sites, work the social media for clients,monitor worldwide.

Digital, of course, is one of the fastest growing parts of our business.

We’re excited to congratulate BM on becoming the Muck Rack PR Agency of the Week and are thrilled that Muck Rack Pro has become one of the pieces for the agency to show off their digital prowess. 

-NE (the proud grandson of a founding BM employee)

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Going viral on social: our CEO @Gregory at the #SFPRSummit

Last week at the PRSummit in San Francisco, our CEO Greg presented a workshop on going viral on the social web. Anyone with a sense of social media and how things spread on the internet knows this isn’t an easy task. 

Greg spoke about his experience in growing The Shorty Awards and Muck Rack, and how to best grow your image and brand. Some of the main takeaways at the workshop were: building virility into products pre-release, creating the best hooks for social media platforms, and integrating viral growth into marketing and PR.

Those who were at the event tweeted some reactions to Greg’s talk, for those of you who didn’t get a chance to attend, we thought we’d share:

Here’s the clicktotweet that Greg promoted:

Connect with journalists covering Comic-Con

Comic-Con is finally upon us, and this is the perfect opportunity to engage with journalists covering the most fan-crazed convention of the year. In honor of this pop-culture extravaganza, Muck Rack is offering a free one-week trial of pro features.

Connect with journalists covering Comic-Con by clicking here

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Want to receive an email every time a journalist tweets about Comic-Con? Check. Need to keep track of everyone you’re following on social? Check. Wondering what stories journalists are sharing the most during the event? Check.

If you’re going or covering Comic-Con, here’s your chance to have access to everything you need to engage with journalists on Muck Rack. 

BO