This week we announced that Ketchum was our PR firm of the week. Though they don’t need an introduction from us; they happen to be celebrating their 90th anniversary this year. Throughout this time, the PR industry has seen numerous shifts and changes. Ketchum has managed to stay ahead of the curve and keep the creativity alive.
"While the world – and our industry – has changed so much in 90 years, our culture and commitment to clients has very much remained consistent," said Marie Wiltz, vice president and senior media specialist who was featured on our blog earlier this week. Ketchum partners with clients around the globe from a variety of industries of all sizes.
To maintain their leadership in PR Ketchum has managed to double its revenue in more than five years. “Our success is built on our remarkable leadership stability,” wrote Marie in an email. “In June, Rob Flaherty celebrated his one-year anniversary as CEO, only the seventh CEO in Ketchum’s 90-year history. And in fact, our worldwide executive committee has an average tenure of 25 years and our 77-member partner group has an average tenure of 22 years.”
Not only that, but Ketchum aims to maintain strong client relationships. Among their top 50 clients, average tenure is nine years, high above the industry average. It’s not a surprise that they’ve been able to maintain such a presence in the industry for 90 years.
We’ve learned a lot this week from Ketchum’s success. Here are some of the main takeaways:
- Maintain a strong social media presence
- Invest in hiring strong employees and leaders
- Work to strengthen client relationships
- Set measurable goals
- Evaluate and quantify success