We’ve been listing people on social media since before anyone used the buzzword social media. We created the Shorty Awards in late 2008 because there was no way to know who to follow on any given topic. We launched Muck Rack in April 2009 as a way to follow what journalists say on social media — even before Twitter lists existed.
When Twitter was readying their list product, they were kind enough to give us early access to the API. Our first question was “How will people find Twitter lists?”. Their response was that that’s for the developers to figure out. We called them back an hour later and said we’d build a way to find lists, and less than a month later in October 2009 we launched Listorious which Twitter generously promoted.
Social media has evolved tremendously since then, and for the past year and a half we’ve been focused on building Muck Rack into the best way for journalists, bloggers and other influencers to create profiles, portfolios, followings and scoops. We’ve also built a powerful tool to find them that’s used by Fortune 500 brands, global agencies and startup companies alike.
In the interest of focus, we’ve decided to fold Listorious into Muck Rack, as we announced on Listorious.com a couple months ago. Today we switched the domain over and we invite its users to create their free Muck Rack accounts.
The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create order — not always, but often. And how, as a human being, does one face infinity? How does one attempt to grasp the incomprehensible? Through lists, through catalogs, through collections in museums and through encyclopedias and dictionaries. There is an allure to enumerating how many women Don Giovanni slept with: It was 2,063, at least according to Mozart’s librettist, Lorenzo da Ponte. We also have completely practical lists — the shopping list, the will, the menu — that are also cultural achievements in their own right.