In the aftermath of Hurricane Sandy, when so much of the tristate area is either underwater or without power (including Muck Rack’s office!), we received the following question that’s on many peoples’ mind from Laura Fitton at HubSpot (a Muck Rack Pro subscriber):
"I’d LOVE to see the Muck Rack blog tackle guidance for PR departments on how and when to resume normal journalist outreach post-Sandy. So much misinformation going around right now."
The show much go on and we thought we’d help our friends in PR.
- Check a journalist’s Muck Rack profile before reaching out to see if they’re back at work. If they’re tweeting about work things (especially if it’s aside from Hurricane coverage), you’ll know they’re ok. If they’re not, there’s a possibility they have no power. Of course, they may have no power and just tweeted from an iPhone, so use good judgment.
- Look up where a journalist’s office is to see likelihood they have power.
- Don’t pitch yet if they’re affected, unless they’re back at work and it’s urgent.
- Start your email off asking if everything’s okay. That one’s just common sense.
- Keep your pitch very short and under 300 characters. It’s likely no one has time to read your full press release today.