Do journalists believe PRs who say “I enjoy your work”?
While going through the Muck Rack blog archive I happened upon this comment from Dave Mosher of Wired:
if you’re going to say “I enjoy your work,” you had better mention an example or we’ll know you’re BSing. A better phrase is, “I saw your coverage of (story) at (publication), and I thought the following might interest you…”
Do you think “I enjoy your work” is a heartfelt compliment or meaningless praise that should be abolished from pitches?
— GG
