The Pogue Pitch: 300 characters or less

When I get a pitch for a product or service that I think you might benefit from worth knowing about, I’ll invite the company to submit a 300-character version of the pitch. — David Pogue

We all know tweets have to be 140 characters or less. But what if PR pitches were also similarly restricted to, say, 300 characters?

That’s the premise of a new experiment from David Pogue, resident technology blogger at the New York Times.

Pogue explains in a recent blog post that when his interest is piqued by a pitch, he’ll ask the company to send him a 300-character blurb that he will publish in his column.

Is 300 characters enough? Pogue seems to think so. He writes “… when I ask a P.R. person to boil down a pitch to 300 characters, it often turns out that they’re actually pitching something cool.”

He continues:

Several of this week’s pitches fell into that category: impenetrable, wordy, vague and filled with buzzwords — until they were forcibly compressed to 300 characters. Then, suddenly, they were clear and effective. (In at least two cases this week, you couldn’t even tell what the product was until it was distilled that way.)”

So, what does a 300-character pitch look like? Pogue lists almost a dozen of these 300-character pitches in his post.

Is a 300-character pitch more beneficial than the traditional, longer pitch? Would you whittle down your pitch if a reporter asked you to or tell him to take a hike?


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