#muckedup No. 4 recap: Breaking news on Twitter
Our readers shared some great tips and insights during our fourth #muckedup chat. This time around, the topic was all about breaking news on Twitter.
So, what is the best way to break news on Twitter?
Many of you felt it was to tweet the news with a link to the story. You also stressed that being accurate and confirming the breaking news was a big priority.
A huge thank you to everyone who participated. The participants and the conversation around #muckedup are what makes this fun.
And we are always looking for more chat ideas so if you have any tips for future topics, email them to us at hello@muckrack.com or tweet them to us at @muckrack using the hashtag #muckedup.
It is our hope that #muckedup will evolve into a chat that bridges the gap between journalists and PR folks. We always want the conversation to be productive, honest and at times, even edgy.
You can find a full transcript of the chat here, but read on for the short(er) version!
A1: I still think that general public’s ears perk at the term “breaking news” - no one wants to be last to find out. #muckedup
— John Trader (@John_Trader1) May 30, 2012
“Breaking” is way overused on twitter. MT @MeghanButler: @muckrack With SM it feels like every piece of news is “breaking!” #muckedup
— Shilo Rea (@shilo_rea) May 30, 2012
I never trust “breaking” news on Twitter unless it is from a credible media source - ie AP, CNN, ABC, etc.. #muckedup
— Liz A. (@LizSnow) May 30, 2012
@muckrack A1. “Breaking News” when appropriately flagged is very important. Not every car accident is “breaking news.” #muckedup
— Alex J. Martin (@amartinmedia) May 30, 2012
Q2: #Journalists, where do you prefer to break news you uncovered? On Twitter first or via your outlet’s site? Is there value in tweeting news first before there’s an article to link back to? #muckedup
@muckrack Twitter, then link it back to your own site. But if time is of the essence, breaking it first on Twitter is fine. #muckedup
— Cami Webb (@camimonet) May 30, 2012
@muckrack A2. Ideally, on Twitter with a link to your site. Every big news story of the past 2ish years has been broken on Twitter #muckedup
— Alex J. Martin (@amartinmedia) May 30, 2012
A2: I think they go hand-in-hand - you write it up then rush to tweet out the link to the outlet’s site. #muckedup
— Natan Edelsburg (@twatan) May 30, 2012
Q3: How do you feel about embargoes? Should they still exist or is there no point anymore? #muckedup
@muckrack Embargoed Press Releases are part of the game. If you want to be on good terms with public relations gotta respect it A3 #muckedup
— Adam Popescu (@adampopescu) May 30, 2012
Good blog post here by @shelholtz about how embargo is alive and well (when done correctly) ow.ly/bfksz#muckedup
— John Trader (@John_Trader1) May 30, 2012
@muckrack name me a single journalist who prefers “did you get my press release?” to “do you want info under embargo?”
— Chris Owen (@wonky_donky) May 30, 2012
Q4: What is the “best way” to break news on Twitter? #muckedup
@muckrack retweet direct sources after you’re able to independently verify them, if you can’t independently verify, add a caveat
— Anthony De Rosa (@AntDeRosa) May 30, 2012
@muckrack #muckedup A4: Best way to break news is to just come out with it. No teasing. If you have a link, great. If not, don’t wait.
— Brian Moore (@BigBriSportsGuy) May 30, 2012
@muckrack Q4 Make sure to state what you know and what you DON’T know yet. And source your info. #muckedup
— Sarah Millar (@sarah_millar) May 30, 2012
You type things into Twitter. RT @muckrack Zipping on to Q4: What is the “best way” to break news on Twitter? #muckedup
— Andy Boyle (@andymboyle) May 30, 2012
Q5: Who are the best people to follow for breaking news on Twitter? #muckedup
@muckrack A5: For news, @producermatthew. For weather, @JimCantore (seriously!).#muckedup
— Ginger Christ (@ChristGinger) May 30, 2012
@muckrack Kinda weird to say, but @TMZ has been killing breaking news on Twitter lately. Way before “traditional” outlets. #muckedup
— Alex J. Martin (@amartinmedia) May 30, 2012
.@AP, @CNN & @BreakingNews plus local NYC handles for city info - Who are the best people to follow for breaking news on Twitter? #muckedup
— Liz A. (@LizSnow) May 30, 2012
Again, thank you to everyone who joined #muckedup this week. We’ll be chatting again next Wednesday at 11 a.m. EST.
— EZ
