On Wednesday, Muck Rack hosted its very first official #muckedup Twitter chat. It was a huge success — more than 100 journalists and PR pros tuned in and contributed their tweets. We were even the No. 1 trending topic on Muck Rack!
The topic was how journalists want to be pitched on social media and the discussion was fast-paced and informative. Thank you to everyone who participated.
It is our hope that #muckedup will evolve into a chat that bridges the gap between journalists and PR folks. We always want the conversation to be productive, honest and at times, even edgy. If you have any tips for future topics, email them to us at firstname.lastname@example.org.
You can find a full transcript of the chat here, but read on for the short(er) version!
Elana Zak moderated the discussion from @muckrack. We asked six questions, two coming from the chat’s participants. Here they are with some highlights.
Q1: #journalists, what do you think of pitches over Facebook, LinkedIn, Twitter, and other social media platforms? #muckedup
Pitching/selling ideas on social media for my followers to see is awful idea. Selling/pitching shouldn’t be done on SOCIAL media. #muckedup— Geoff Grammer (@GeoffGrammer) May 9, 2012
Q2: If you do like to be pitched on social media, what is the “right” way to go about doing it? Is there an ideal pitch? #muckedup
Q3: How do you normally follow up to a pitch you receive via social media? Do you use the same platform or switch to email? #muckedup
Interesting conversation about pitching journalists on social media.Key takeaway so far: DON’T. #muckedup— Buchanan PR (@BuchananPR) May 9, 2012
Q4: Do you look to PRs bios on Twitter to see if they’d be a good source? How do you feel when they RT you? #muckedup
Always look at the bios/website links. RTs aren’t endorsements, so I feel neutralre: opinion on piece, grateful for exposure. #muckedup— Victoria Reitano (@giornalista515) May 9, 2012
From a PR pro perspective, what can I include in my bio to entice you to respond to my pitches? #muckedup— Meghan Butler(@MeghanButler) May 9, 2012
Q5: Here’s a question from @CourtSenior: Where do #journalists stand on phone pitches vs email pitches? #muckedup
I prefer email pitches, hands-down. Phone pitches always end up taking more time than I have to spare, 100% of the time. #muckedup— Brian Moore (@redeyesportsguy) May 9, 2012
#muckedup Phone pitches only work if you already have a relationship with the Journo + u know what they like to cover. Email of not the case— Daniela’s Lair (@dcap) May 9, 2012
Regardless of how you pitch, PLEASE do your research. I had PR person pitch me, thinking I was based in LA. #muckedUp— shauna stuart (@ShaunaReporter) May 9, 2012
Q6: Our last question is from @Go2Juliet: Under what circumstance would you want a followup phone call or tweet about an email pitch? #muckedup
Were you at the first ever #muckedup chat? What were some of your takeaways? Will you be joining us in the future? Let us know either in the comments section below or on Twitter, @muckrack.