If Twitter is the modern day equivalent of a soapbox, then Muck Rack Pro is the cocktail party (sans drinks and hors d’oeuvres). It’s a virtual forum where you can schmooze and make witty repartee with the press in the room. All you need is a computer or smart phone for Muck Rack Pro to drop you into any number of conversations with thousands of journalists who are tweeting about today’s breaking news or the article they are writing. It’s as if you have a bionic ear. Select a few search terms, and Muck Rack Pro does the eavesdropping then delivers the relevant tweets to your inbox from the far corners of the twittersphere.
I can imagine you might be saying to yourself that you can already find tweets about the topics you’re interested in by searching for key words on Twitter or with tools like HootSuite and Seesmic. This is true, but Muck Rack Pro zeroes in on the journalists who are discussing your topics on Twitter. That means you can be one of the first to hear about story opportunities, jump into the discussion and pitch story angles.
Muck Rack says that it “delivers a glimpse of tomorrow’s newspaper to you today.” They aren’t kidding. Every morning when I sit down with my cup of coffee to scan the two daily newspapers delivered to my door I see stories that I know started out with a single tweet the day before.
Please read the rest of Julia’s review. If you’re a journalist, PR pro or entrepreneur using Muck Rack, please send us your stories so we can share here on the blog.