How to get a free press pass if you don’t work for a news organization

What do you do if you want a free press pass to big events coming up like The OscarsSouth By Southwest and The Shorty Awards, but don’t have an affiliation with any major news outlet? We though we’d share an email attempt from Muck Rack cofounder Greg Galant. 

Dear event organizer,

It was a pleasure speaking with you just now on the phone. I’m following up with a written request for a press pass as you’d suggested.

I’m requesting this press pass to cover your event for, a popular Internet website with a monthly readership of over 60 million. I can make available articles, or “tweets” as we call them here in our virtual newsroom, that I’ve bylined in past for your review upon request.

On the phone you’d mentioned that you’d heard other people from my publication might also be covering your event. Would you please check with your colleagues and let me know who they are? Because we have many more writers than our rival publications such as the and, we sometimes become a little disjointed in our coordination — even occasionally sending multiple reporters to cover the same event. It may seem inefficient, but trust me, it’s worth it.

If I remember correctly, you said you might also want to speak with my editor to verify my request. This may strike you as strange, but I don’t even know the name of my editor as he (or she?) stays out of my way unless I violate the company’s style guide, which you can find here: What more can you want in an editor?

I should also mention that my column is occasionally syndicated to Facebook.

Please let me know if you have any further questions.


If you’re a journalist, make sure you sign up for Muck Rack. If you’re really a PR pro, consider trying Muck Rack Pro to find out what events journalists are going to.

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