The best PRs of 2011, according to journalists

A week ago, we asked our community of thousands of verified journalists to email us their pick for the PR person who they’ve found most helpful, diligent and honest this year.

Launching Muck Rack Pro this month with brand new tools that are free for journalists and subscription-based for PRs, has given us the opportunity to start working with some of the best PRs leveraging our tools and the social web to learn more about journalists and then provide them with better information.

Here are the best PRs of 2011, according to journalists:

Nancy Vaughn of the White Book Agency. “Nancy and her PR associates are always accurate and respond on time with requested information,” one journalist said. “They are truly a class act.”

Colin Nagy the Executive Director of Earned and Social Media at the Barbarian Group. Colin was a partner at Attention, a social media agency and has worked in policy and crisis communications. He’s also written for AdWeek and PSFK. 

Lindsey Green recently left Kinda Sorta Media to start her own firm specializing in start up launch PR and full time digital PR services. Her clients include Of a Kind, Vook and Erica Weiner.

Rex Sorgatz of Kinda Sorta Media and Creative Director at VYou has worked as an Executive Producer at MSNBC and as the Interactive Director at

Regarding Colin, Lindsey and Rex, one journalist said: “They never feel like they’re pitching me! Also, they are all writers in their own right so they know what makes a good story and what I’ll be interested in.”

Cathy Renna of Renna Communications ”does a great job pitching relevant, newsy stories on gay rights issues,” a reporter told us. She doesn’t annoy journalists with bad pitches and helps out in finding sources even if they aren’t clients.”

Sandi Beason, who handles public relations for Clinton Public School District in Mississippi. According to an area journalist: “She not only sends out regular (and actual newsworthy) press releases on a timely basis, she responds quickly to public records’ requests, press inquiries and makes her school officials regularly available for comment (even if it’s bad news). She is also behind the district’s impressive website, which she regularly updates. What makes this all the more impressive is she is a one-person p.r. office in contrast to many others across the state.”
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