What journalists should do about Facebook’s new subscribe feature

Twitter’s been a perfect platform for journalists because it’s easy to publish publicly to followers rather than just friends. Now Facebook’s become a bit more Twittery, allowing anyone to follow your content.

Instead of calling it “following” as Twitter does, Facebook calls it “subscribing”, which should be a term near and dear to the hearts of any print scribes. Except unlike print subscribers, Facebook subscribers don’t pay.

If you’re a journalist, what should you do about it?

  1. Read this PFD guide by Facebook’s Journalist Program Manager Vadim Lavrusik
  2. Decide if you want to allow people to subscribe you — if so proceed to step 3
  3. Make sure your Facebook profile photo isn’t completely unprofessional (you can change it here)
  4. Go to Facebook’s Subscription Page and “Allow Subscribers”
  5. Make sure you have a Facebook username here (you’re URL will be facebook.com/username)
  6. Tell people about your Facebook profile URL
  7. Tell Muck Rack about your Facebook URL (and like Muck Rack while you’re at it)
  1. amandawills reblogged this from muckrack
  2. muckrack posted this