It seems as if everyone is so focused on mastering new media techniques these days, we’re forgetting to invest in the basics.
Media training is continuously needed by executives, clients and even for us public relations practitioners, and it’s something that should be written into your budget each year.
Click over to the Muck Rack blog for 5 reasons media training is still worth the investment.
After you’ve completed your happy dance and called your mom to tell her you were in your newspaper/TV/trade publication/radio station, the real work begins. You see, after you get press, there’s a golden opportunity to use that press to get more press. You might think–why would I send a journalist someone else’s work and then expect him or her to write about me? That’s like bringing an ex along on a date, right?
Or is it?
Securing press lends “social proof” which, for our purposes, let’s define as something that lends credibility to a brand making it easier to gain trust and generate and convert leads.
Click over to the Muck Rack blog for five easy strategies you can use to leverage the press you’ve received and turn into more press for yourself or your client.
Though February was a short month, we found plenty of worthwhile posts on our favorite topics (journalism and PR, of course) for your reading pleasure.
Head over to the Muck Rack blog to check them out!
Startups and small businesses need PR too!
Muck Rack monthly contributor Julia Sahin outlines 7 PR musts for for startups and small businesses.
Head over to the Muck Rack blog to check those out and add to her list!