Brand journalism: how to own your audience and create your own news

Branding and journalism go together like peanut butter and celery. That is to say, for some people it’s a delicious combination; for others it’s off-putting. That’s part of the reason brand journalism has been seeing such strong interest these days. It’s an outreach effort that the brand can control, rather than giving control over to the person reporting the story. 

Learn more about how brand journalism can work for your company in this fantastic piece by Alicia Lawrence. Click over to the Muck Rack blog to read the full post.

Five ways to strengthen your personal brand

Personal branding has been a phrase we’ve seen and heard a ton of over the years.

Some folks despise the ideaof personal branding, while others support how important it can be. I’m one of those people who feel personal branding is very important.

And not just for soon-to-be or new professionals.

Click over to the Muck Rack blog to learn five ways you can become the #CEOofYou, from PR pro Jason Mollica.

Here’s what you missed on the Shorty Awards red carpet

Monday night was social media’s biggest night. And if you missed the Shorty Awards, you missed social media celebs, big screen celebs, journalists, entrepreneurs, industry professionals, great food (shout out to the Cupcake Guy who baked cupcakes for the show and took home a Shorty), hard partiers, lots of selfies, Will FerrellJerry Seinfeld, great music, tech tips from Silicon Valley’s Thomas Middleditch, drinks and entertainment.

The Shorty Awards red carpet was everything you would expect it to be: chaotic, entertaining, stressful and fun. Learn more about Julia Sahin’s experience managing a red carpet over on the Muck Rack blog.